Why it's Cool: Because if there's one area where you'll see major innovations at a ski show, it's in protection. With the X-Games showing 15-year-olds how to launch huge air (and they're actually trying those tricks), protective tech must keep pace, so companies are borrowing from sports like motorcycling that have reputation for high risk.
The Flexcell was developed for kids and adults, and the idea is pretty simple: The Flexcell vest is meant to be worn over a base layer, and the foam is rigid from the exterior, allowing your spine to articulate easily. (Salomon's athletes wanted a spine protector that would still let them do backflips). While there are adaptive foams that ?firm up? instantly, Salomon says they aren't quick enough to prevent the blunt force trauma that could cause spinal damage, which is why Flexcell armor always feels hard on the outside. Also smart: The company used no Velcro to secure the vest, because that material lints up over time and can slip.
Available: Fall 2013
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